Growing Your Business – Creating a Long Term and a Short Term Traffic Strategy

Growing Your Business – This post should help those of you who are looking to grow your web business.  It is critical that you employ both a long term and a short term traffic strategy to have the most amount of success.   Why is that?

Growing Your Business

The benefits of a short term strategy - 

A short term strategy is one where you will start to see the results of your efforts instantaneously.  This typically involves paying for the traffic, whether it is Media Buying, Pay Per Click, Pay Per View, etc.  It is important to have an effective short term strategy for a couple of reasons.

1.  You will find out if what you are selling actually sells – This is a key component.  You do not want to wait for 90 – 180 days to find out that there is no market for what you are selling.  You will want to know much more quickly so you can make the proper adjustments.  The speed at which you will be able to adjust will separate the winners from the losers.

2.  You will get the feeling of a quick win – This is critical.  You need to experience a quick win.  The best way to get a quick win is to have an effective short term strategy.

The benefits of a long term strategy -

A long term strategy involves those things where you do the work today and reap the benefits of that work in perpetuity.  Search Engine Optimization is one of the best long term strategies.  If you create a video or an article today, you could be receiving traffic from that video or article for years to come.  Although there will be some cases where you will see immediate traffic, in most cases it is more likely that you will have to wait up to 90 days to see any results.   The key to this strategy is to put out a lot of quality content and to see what works.  However, it requires patience during the incubation period, while you are waiting to get back the results from the work that you are putting out there.

Both types of strategies by themselves can produce amazing results.  However, if you can combine them together you can get the best of host Worlds.  The short term strategies will be best for allowing you to adjust more quickly and the long term strategies will have the greatest benefit for the long term.

Make today a great day.

Growing Your Business – Empower Network @ 2012